Facebook Marketing: What You Can Learn From the Best 100 Global Brands

February 25, 2011 · Posted in Communications , Marketing & PR Tips · Comment

Question: Do you really want to use Facebook to market yourself or your brand? Answer: Yes, absolutely! BUT you want to do it right in order to engage your fans most effectively. How, you might ask? Well, you can learn from the pros…in this case, the big brands .

WONGDOODY’s Facebook Global Best Practices study

WONGDOODY , a marketing ideas agency with offices in Seattle and Los Angeles, just published their Facebook Global Best Practices study which brings to light the Facebook activities and practices of Interbrand’s 2010 Best 100 Global Brands . Thanks to WONGDOODY’s amazing research analyzing thousands and thousands of wall posts, comments and Likes over the course of one month, you can now learn how the big brands get the best out of their Facebook marketing efforts. All you have to do is read the findings of the study , internalize the advice and implement in your own Facebook communications strategy.

Here’s an appetizer on what kind of marketing goodies you can expect:

Post regularly. Big brands know that just having a Facebook fan page doesn’t do anything for your brand. WONGDOODY’s study reveals: Be active, post on your wall at least once a day. Refrain from hard sells and instead post compelling content that your fans can engage around.

Interact with your fans. The whole point of having a Facebook fan page is to be able to interact with your fans. So let them speak freely and allow them to post on your wall. Then reply to their comments, questions and concerns. WONGDOODY’s team advises: Big brands treat their loyal fans with respect - and that means they respond.

There’s more than just a Like. In their study, WONGDOODY makes clear that big brands go the extra mile to engage their fans and encourage their activity by providing contests, quizzes, polls, incite photo submissions, and much more. There are so many more opportunities for you and your own business to spur your fans into action other than just make them hit the Like button.

What kind of marketing activities have you used on Facebook? Which ones worked for you? Which ones didn’t? I’m looking forward to your comments.

Online Content Matters - How You Can Improve Yours

December 8, 2009 · Posted in Communications , Online Media · 1 Comment

I’m reading a lot about these days and how important it is to have one. SEO is another buzz words when it comes to getting your message out on the Web. Big corporations hire specialized agencies like Razorfish to strategically manage their brand online - according to the 2009 Razorfish FEED report the future will be about consumer engagement. As a matter of fact, according to the FEED report we (the consumers) already actively engage with a brand online. We want to experience a product, not just buy it.

Let’s Talk About Content

All that talk about strategics, SEO tactics, link building and social media marketing is good and important - but let’s talk about content for a second. What if you are a small sized company or a freelancer and you can’t afford an expensive digital marketing agency? What if you have to manage your social media presence on your own? Can you even succeed without expert advice? Yes, you can. The first thing you need to remember is that all these social media strategies are not working without good quality content. It all starts with good content, and we tend to forget that sometimes. To easily do we get carried away with thinking about the details whereas all we should do is concentrate on the basics. Without compelling content, the audience won’t come. Without the bait, the fish won’t bite.

Two Basic Tips to Creating Great Online Content

1. Take care of your content. If you have a website or a blog, don’t neglect it. Update your website and write new blog posts regularly. The same holds true for your social networking presence: In order to tap the full potential of your Twitter account or your Facebook page make sure to contribute regularly and engage actively. Maintaining and cultivating your content online is your first step to a better Web performance.

2. Think before you post. Before you hit the publish button for your new blog post, re-read what you’ve written. Planning on sending out a media release via one of those free online services? Take the time to proofread your release before you put it out there. You’re upset about your boss or your neighbor or your friend? Think twice before you tweet emotionally laden messages. The Web has a long memory, and you want to make sure you’re sending your best content on its journey through social media space and time.

A List of Online Resources to Help You Improve Your Content

Here are a few links that can help you with the creation of your Web content:

  • AP Stylebook Also called “the journalist’s bible”, the AP Stylebook is available via online subscription, as an iPhone app or as a classic spiral bound book.
  • Merriam-Webster Dictionary This free online dictionary even features so called “Ask the Editor” videos. The videos address issues regarding etymology and usage, words in the news, frequently-asked language questions and other diction related questions.
  • The Writing Docs Online Editing and Proofreading Services
  • Men with Pens help with all things website copywriting and web design.
  • Copyblogger gives copywriting tips for online marketing success.
  • mediabistro offers a variety of online and offline courses and seminars covering various genres.
  • WriteBoard is a collaborative writing software online that let’s you write, share, revise, and compare your documents.
  • Reference.com This website includes an encyclopedia, thesaurus, dictionary, and translation tool.
  • WordReference.com Online dictionary that helps translating English words into several languages
  • Big Huge Thesaurus Look up synonyms, antonyms, and rhymes, even get blog post ideas at this site.
  • Killer Flagship Content - Free EBook to Download Blogger Chris Garrett introduces the concept of Flagship Content and provides vital information to create, package and promote compelling resources that attract more attention to your blog.

Of course, there are hundreds of other great resources out there and my list is nowhere near complete. So, please if you know of any other great websites and tools that can help small companies and individuals to up their Web content quality, feel free to share your tips with us. I’m looking forward to your comments!

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