How a German Master Chef Conquers Los Angeles Farmers’ Markets

June 30, 2010 · Posted in inside grenniMEDIA · Comment

If you’re a regular on Los Angeles Farmers’ Markets, you might have noticed a produce stand that stands out (yes, pun intended!). Instead of the general variety of local California veggies and fruits, this stand presents an outstanding variety of freshly harvested mushrooms. Did I say mushrooms? Yes! Name anything from Chanterelle to Morels to Porcini to Black Trumpet to Shiitake - and the list goes on - and you can almost be sure that LA FungHi has it.

LA FungHi offers the widest selection of mushrooms in Southern California. And that’s a fact.

And while the selection and quality of LA FungHi produce is special - so is its owner and founder Dirk Hermann. Because Dirk is a German Master Chef. His culinary skills paired with his passion for mushrooms make Dirk your unusually resourceful farmer’s market vendor. When buying mushrooms from LA FungHi, you might find Dirk sharing some insider mushroom cooking tips with you.

Passionate About Mushrooms

Dirk became acquainted with mushrooms when he was a young boy. Growing up in the Bavarian Alps, his parents owned a number of restaurants and hotels. During several seasons, mushroom hunters came by and traded mushrooms for meals or beer. That’s when Dirk started to establish an affinity for cooking and his passion for mushrooms. From 1979 to 1982, he studied to become a chef. At the age of 18, he owned his first restaurant, Gasthof Drexle, located 45 miles south of Munich, close to Austria in the Bavarian Alps.

During Dirk’s ownership, a man named Heini would always come by with several varieties of mushrooms. They would test the consistency, color, and flavor. Then the deal was: How many beers or meals would the man get for those mushrooms? Later on, Dirk studied to become a master chef at the Bavarian school of hotel management in Altoetting.

Today, Dirk is proud to offer the best mushrooms Angelenos can think of. And I am proud to welcome LA FungHi to the grenniMEDIA family. If you’re interested in LA FungHi and the mushrooms they offer check out their website , or , or become an LA FungHi follower on Twitter !

A Valuable Lesson About Success

June 1, 2010 · Posted in Entertainment · Comment

Germany’s Lena Meyer-Landrut jubilated when she was announced the winner of the 2010 European Song Contest . For those outside of Europe who are not familiar with the contest - the Eurovision Song Contest is one of the longest running television shows worldwide. Since 1956, each year performers from various European countries participate in the contest, and the winning song is decided in an exciting final watched by millions on TV across Europe.

Lena Wins the Eurovision Song Contest with Satellite

In 2010, Lena’s song Satellite received the highest number of points from televoters and juries from 39 countries. But even weeks before the ESC final in Oslo, Lena’s single topped the German charts. And the 19-year-old high school student from Hannover conquered the hearts of the German audience and the press alike. Coming out of nowhere, Lena had to cope with her sudden and unexpected success and fame. And she did it so well that she has set an example for many of us when it comes to dealing with success. No matter if we’re seeing a product or a company rapidly taking of, there are two valuable lessons that we can learn from Germany’s young singer:

Success Is Not Life

When Lena was asked at the press conference in Oslo how she felt about winning the 2010 Eurovision Song Contest she answered “Winning is a gut feeling, but it is not everything. It is awesome, but it is not life, and I want to enjoy it as much as I can.” At 19 years old, Lena speaks words of wisdom. If you experience a time of success, enjoy it (if you worked hard for it, like Lena, you deserve it!) but know that any kind of triumph won’t be there to last. Prepare yourself to work towards your next achievement.

Staying Grounded

Despite all the media hype around her talent and her success, Lena has managed (so far) to stay grounded. She has kept a clear head. Whether on stage or in interviews, she acts completely natural - and her fans love her for that.

Admittedly, it’s not easy to continue with the same ease and genuineness after achieving success. Whether your recently published book has become a bestseller, your product is flying off the shelves or your art unexpectedly finds great response - sudden success transports us to a state of happiness, triumph, and pride.

Lena’s mentor, German music producer Stefan Raab , knows how to handle the situation. In an interview with the German news magazine Der Spiegel Raab said his priority will be to protect Lena from the subsequent media hype. He is currently developing a strategy on how to continue Lena’s success without putting her teenage life at risk.

How do you cope with success? What’s your strategy to stay grounded? In your opinion, what’s the formula for continued success? I’m looking forward to your comments.

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