Online Content Matters - How You Can Improve Yours

December 8, 2009 · Posted in Communications , Online Media · 1 Comment

I’m reading a lot about these days and how important it is to have one. SEO is another buzz words when it comes to getting your message out on the Web. Big corporations hire specialized agencies like Razorfish to strategically manage their brand online - according to the 2009 Razorfish FEED report the future will be about consumer engagement. As a matter of fact, according to the FEED report we (the consumers) already actively engage with a brand online. We want to experience a product, not just buy it.

Let’s Talk About Content

All that talk about strategics, SEO tactics, link building and social media marketing is good and important - but let’s talk about content for a second. What if you are a small sized company or a freelancer and you can’t afford an expensive digital marketing agency? What if you have to manage your social media presence on your own? Can you even succeed without expert advice? Yes, you can. The first thing you need to remember is that all these social media strategies are not working without good quality content. It all starts with good content, and we tend to forget that sometimes. To easily do we get carried away with thinking about the details whereas all we should do is concentrate on the basics. Without compelling content, the audience won’t come. Without the bait, the fish won’t bite.

Two Basic Tips to Creating Great Online Content

1. Take care of your content. If you have a website or a blog, don’t neglect it. Update your website and write new blog posts regularly. The same holds true for your social networking presence: In order to tap the full potential of your Twitter account or your Facebook page make sure to contribute regularly and engage actively. Maintaining and cultivating your content online is your first step to a better Web performance.

2. Think before you post. Before you hit the publish button for your new blog post, re-read what you’ve written. Planning on sending out a media release via one of those free online services? Take the time to proofread your release before you put it out there. You’re upset about your boss or your neighbor or your friend? Think twice before you tweet emotionally laden messages. The Web has a long memory, and you want to make sure you’re sending your best content on its journey through social media space and time.

A List of Online Resources to Help You Improve Your Content

Here are a few links that can help you with the creation of your Web content:

  • AP Stylebook Also called “the journalist’s bible”, the AP Stylebook is available via online subscription, as an iPhone app or as a classic spiral bound book.
  • Merriam-Webster Dictionary This free online dictionary even features so called “Ask the Editor” videos. The videos address issues regarding etymology and usage, words in the news, frequently-asked language questions and other diction related questions.
  • The Writing Docs Online Editing and Proofreading Services
  • Men with Pens help with all things website copywriting and web design.
  • Copyblogger gives copywriting tips for online marketing success.
  • mediabistro offers a variety of online and offline courses and seminars covering various genres.
  • WriteBoard is a collaborative writing software online that let’s you write, share, revise, and compare your documents.
  • This website includes an encyclopedia, thesaurus, dictionary, and translation tool.
  • Online dictionary that helps translating English words into several languages
  • Big Huge Thesaurus Look up synonyms, antonyms, and rhymes, even get blog post ideas at this site.
  • Killer Flagship Content - Free EBook to Download Blogger Chris Garrett introduces the concept of Flagship Content and provides vital information to create, package and promote compelling resources that attract more attention to your blog.

Of course, there are hundreds of other great resources out there and my list is nowhere near complete. So, please if you know of any other great websites and tools that can help small companies and individuals to up their Web content quality, feel free to share your tips with us. I’m looking forward to your comments!

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