Everyone Can Tap the Power of Twitter

April 22, 2009 · Posted in Uncategorized · 3 Comments
Twitter Screen Shot April 21 7:37 pm

Many articles have been written about the power of Twitter; and many Twitter experts - who are much more adept in all tricks of the Twitter trade than I am - have described in great detail what makes Twitter so powerful and ingenious. However, reading the 10 Most Extraordinary Twitter Updates on Mashable just recently, opened my eyes once again to what extent Twitter can influence our lives.

From marriage proposals to tweets from Mars and job offers being made on Twitter to breaking news like an earth quake. On April 3rd, 2009, a woman sent actress and Twitter user Demi Moore a tweet in which she threatened to commit suicide. Moore’s response was retweeted across her huge follower base. Thanks to the Twitterati’s activities, someone alerted the authorities, who then brought the woman in for psychological evaluation. Incidents like this show the power that Twitter can have on our community. A mere 140 character message can mobilize a whole online community and lead to offline - real world - action!

But Twitter is not only saving lives. Twitter is also making stars. What Perez Hilton is in the US blogging world, is German show master 2.0 Rob Vegas in the German Twitter universe. Rob Vegas has managed to become a national  celebrity by hosting an online show and twittering about it. In his latest coup, he even takes on German night talker legend, Harald Schmidt. Rob Vegas set up a Twitter account under Schmidt’s name and is now sending Tweets to a growing list of followers. The fake Schmidt Twitterer is currently holding 2nd place of the German Twitter charts. How’s that for powerful?

In fact, Rob Vegas’ fake Twitter account was so well done that even the German media initially fell for the spoof. Of course, now that Rob Vegas has outed himself as the real Twitter-Schmidt, German reporters celebrate the young guy from the irrelevant town of Bielefeld for his success. The renowned German news magazine Der Spiegel is now even writing about Rob Vegas… What can I say, Twitter opens doors indeed.

News: Music, Trends, and Germany’s Insiders

April 13, 2009 · Posted in inside grenniMEDIA · Comment
Jody Whitesides - Los Angeles singer/songwriter

Jody Whitesides - Los Angeles singer/songwriter

What’s new at grenniMEDIA?

Musician Jody Whitesides

First and foremost, I am proud to be able to announce a new grenniMEDIA client: Jody Whitesides is a very talented young Los Angeles based musician who is currently busy preparing his Canadian single release. grenniMEDIA will provide publicist services for Jody, and is excited to be supporting Jody’s very promising endeavour.  Jody’s unique sound can be best described as a premium blend of Maroon 5, John Mayer, Lenny Kravitz, and Seal. His album Practical Insanity is available on iTunes - in fact, the first non-signed artist iTunes added to their music store. And I promise - its 12 tracks won’t disappoint any of you alternative pop rock music lovers. Music Connection magazine recently praised his display of “skill and craft without sacrificing heart or conviction.” Jody simply calls it “Music that makes your soul happy!”

STARFISH LA Trend Service

STARFISH LA Trend Service

STARFISH LA - Trend Service

STARFISH LA , an innovative media service agency based in Los Angeles, is now expanding its trend service internationally. grenniMEDIA and STARFISH LA have collaborated on putting together a convenient and affordable trend service that makes the essential addition to any editorial team. Fashion, accessories, beauty trends, whatever is en vogue in Hollywood and beyond - STARFISH is dedicated to providing the latest trend information straight from Los Angeles to magazines all over the world. The STARFISH trend service provides editors with custom-built content that is ready for publishing. It is built with the busy editorial office in mind: editors save time thanks to STARFISH’s research and easy-to-use format. Interested magazine editors can contact the STARFISH offices at nina [at] starfishla [dot] com for further information and details.

freie HONNEFER-From Inside Germany

freie HONNEFER-From Inside Germany

FreieHONNEFER - From Inside Germany

FreieHONNEFER, the popular German online magazine, has added an English language column to their wide-ranging topics and themes. The magazines chief editors explained their English expansion to an otherwise German 2.0 enterprise as follows: “Lederhosen, Black Forrest, sauerkraut? Still clichés determine the image of Germany in foreign countries. A good enough reason to fight prejudices and give some inside views from the middle of Europe. From Inside Germany - that is Christopher-Street-Day, The Seven Mountains and currywurst. Keep curious and expect the unexpected.”

FreieHONNEFER: Innovative German Web 2.0 Magazine Takes on Giants

April 2, 2009 · Posted in Online Media · Comment
FreieHONNEFER - Innovative German Web 2.0 Magazine

FreieHONNEFER - Innovative German Web 2.0 Magazine

More and more German newspaper readers switch from perusing daily newspapers or weekly magazines to browsing the news on the Web.  And even if some chief editors of leading German printed newspapers who under the motto “Hurray, we are still alive!” recently gathered at the Lead Awards, the so-called Oscars of the German media industry, are convinced that online content will never replace a printed article or photo - well, no offense, but they might be wrong. German online newspapers are gaining ground : As of April 2009, German Netzeitung has a new, powerful owner in the Cologne publishing house M. DuMont Schauberg. Zeit Online , the successful web version of one of Germany’s leading national weekly newspapers Die Zeit , has just been expanded. And FOCUS Online , the country’s leading weekly news magazine, has been continuously growing its online readership and is currently counting 3.6 million users per month.

FreieHONNEFER: Competing with the Big Players

And amongst all the big players, there is one news magazine that is slowly but surely moving forward; one that can already compete with the big players in Germany’s web 2.0 arena - and that web magazine is called FreieHONNEFER . Now, I’m not just mentioning the FreieHONNEFER because I happen to have a column in it. I admit, I am biased towards this innovative player on the online media scene. But do you want to blame me? What is more convenient than keeping up to date with what’s happening in my home region by browsing a website that has it all - latest regional news, current in-depth reports, compelling interviews, interesting reader blogs, and all that in categories such as politics, business, world, arts, and science.

3.88 Million Readers and Counting

The FreieHONNEFER was founded by German media pros Christian Preuß and Paul Schilling. They say about their site: “Since launching the young format in June 2008, the access to the page contents increased exponentially up to 3.88 million readers (as per 03.12.2009). Numbers of visitors and regular readers is growing, and the average session length on our site content amounts to 4.7 minutes. That makes the FreieHONNEFER already an attractive medium for advertisers and sponsors with high potentials for growth.”

A Much Bigger Goal on the Horizon

Christian and Paul could not be happier about their steady growth in readership. And while the site owners are already experiencing a great rate of success, they don’t just sit back and take things easy. As they are saying: “The FreieHONNEFER is our stepping stone for a much bigger goal. In 2009, we will launch a new Germany-wide web magazine, which will be based on the FreieHONNEFER. To reach this goal we are currently seeking sponsors and supporters who are ready to accompany us on our way for a period of 1-2 years.”

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