What PR and Communications Practitioners Can Learn from Generation Flux

I recently stumbled upon a Fast Company article about Generation Flux, pioneers of the new and chaotic frontier of business. Author Robert Safian presents members of GenFlux from different industries and their ways of surviving and thriving in times of uncertainty and chaos. It got me thinking: It’s not just the future of business that’s unpredictable. It’s also the future of communications...

Read More

Online Content Matters – How You Can Improve Yours

I’m reading a lot about social media strategy these days and how important it is to have one. SEO is another buzz words when it comes to getting your message out on the Web. Big corporations hire specialized agencies like Razorfish to strategically manage their brand online – according to the 2009 Razorfish FEED report the future will be about consumer engagement. As a matter of...

Read More