A Word on PR Spam

Posted by Nina Grenningloh on Feb 2, 2010 in Communications | 1 comment

I just learned about the Inconvenient PR Truth campaign, a PR industry initiative launched by Realwire’s CEO Adam Parker. The campaign aims at initiating a debate on PR irrelevance and how it’s polluting our online environment. According to research by news release distribution service Realwire, each year US and UK journalists receive an estimated total of  1.7 billion irrelevant...