Facebook Marketing: What You Can Learn From the Best 100 Global Brands
Question: Do you really want to use Facebook to market yourself or your brand? Answer: Yes, absolutely! BUT you want to do it right in order to engage your fans most effectively. How, you might ask? Well, you can learn from the pros…in this case, the big brands. WONGDOODY’s Facebook Global Best Practices study WONGDOODY, a marketing ideas agency with offices in Seattle and Los...
Read MoreOnline Content Matters – How You Can Improve Yours
I’m reading a lot about social media strategy these days and how important it is to have one. SEO is another buzz words when it comes to getting your message out on the Web. Big corporations hire specialized agencies like Razorfish to strategically manage their brand online – according to the 2009 Razorfish FEED report the future will be about consumer engagement. As a matter of...
Read MoreCommunications Series – Part 2: How to Communicate Better by Following American Virtues and Values
In the first part of my Communications Series I looked at how we can communicate better by following German virtues and values. This time I want to take a closer look at the values Americans live by and see how those can possibly help improve our communication skills. I take L. Robert Kohls‘ monograph “The Values Americans Live By,” written in the 1980s, as a guideline for what...
Read MoreXING Becomes App King – And You Can Be Queen!
If you’re on XING, like me, you will be happy to hear that the platform just launched a number of handy applications. Oh, hold on – for those of you who don’t know what XING is? XING is like LinkedIn with a cool European flair… Headquartered in Hamburg, Germany, the online business network counts over 7.5 million members (and yes, there are many Americans on XING, too!)...
Read MoreCommunications Series: Understanding your (Foreign) Neighbor – and Ultimately Yourself
Living in 2 cultures, German and American, I notice how both societies have influenced the way I communicate. I observe that most of my fellow Germans living in Los Angeles have adopted some American ways of conversation. In this communications series, I will take a closer look at how a country’s values and virtues affect our communications habits and how we can use those cultural...
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