Online Content Matters – How You Can Improve Yours
I’m reading a lot about social media strategy these days and how important it is to have one. SEO is another buzz words when it comes to getting your message out on the Web. Big corporations hire specialized agencies like Razorfish to strategically manage their brand online – according to the 2009 Razorfish FEED report the future will be about consumer engagement. As a matter of...
Read MoreInterviewing Celebrities and Meeting Michael Jackson’s Fans – The Adventures of a German Intern in Los Angeles
Guest Post by Sarah Camatta, German TV-Host and Actress This summer I had the great opportunity to do an internship in Los Angeles. I worked in a beautiful office with the nicest people in the world. We made “Hollywood Stories” for the German press; a dream job! I was very lucky, because I found a nice place to stay in Westwood in a pretty house with great roommates very close to the...
Read MoreGerman Media in Fear
The news release by the International Media Dialogue Hamburg that took place on 8 June 2009 did not paint a rosy picture about Germany’s media industry. Here is what it read: “No Future for Paid Content? Media Industry under Pressure” – the motto of the International Media Dialogue Hamburg taking place on 8 June 2009 is a combination between punk and management jargon. The...
Read MoreFreieHONNEFER: Innovative German Web 2.0 Magazine Takes on Giants
More and more German newspaper readers switch from perusing daily newspapers or weekly magazines to browsing the news on the Web. And even if some chief editors of leading German printed newspapers who under the motto “Hurray, we are still alive!” recently gathered at the Lead Awards, the so-called Oscars of the German media industry, are convinced that online content will never...
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