What PR and Communications Practitioners Can Learn from Generation Flux
I recently stumbled upon a Fast Company article about Generation Flux, pioneers of the new and chaotic frontier of business. Author Robert Safian presents members of GenFlux from different industries and their ways of surviving and thriving in times of uncertainty and chaos. It got me thinking: It’s not just the future of business that’s unpredictable. It’s also the future of communications...
Read More“What’s a Communications Plan?”
A friend of mine asked me not too long ago “What’s a communications plan?” A communications plan serves as a guideline of your marketing and public relations efforts. It can be as simple and as comprehensive as you need it to be – depending on your goals. The New Year marks a great starting point for your communications plan. Map out what kind of content you’d like to create over...
Read MoreHow to Wow a German (or Prepare for an Avalanche of Enthusiasm from the World Domination Summit)
Wow! I am completely overwhelmed at all the totally awesome vibes that have been radiating on the Web since the World Domination Summit last weekend. Words transporting the emotions, ideas, inspiration and connection the 500 #wds attendees experienced throughout one of the most intense and mind-blowing conference the world has ever seen. Want proof? Read the utterly inspiring Dave Ursillo’s...
Read MoreFacebook Marketing: What You Can Learn From the Best 100 Global Brands
Question: Do you really want to use Facebook to market yourself or your brand? Answer: Yes, absolutely! BUT you want to do it right in order to engage your fans most effectively. How, you might ask? Well, you can learn from the pros…in this case, the big brands. WONGDOODY’s Facebook Global Best Practices study WONGDOODY, a marketing ideas agency with offices in Seattle and Los...
Read MoreHow to Wrap Up Your Annual PR Plan in 3 Easy Steps
It’s November – the time of the year that you want to spend on wrapping up your PR plan for the new year. Big organizations and corporations usually turn to their in-house PR people or experts at external PR agencies for advice and planning. But what if you’re a small company or a freelancer that doesn’t have the funds to hire an expensive agency or a full-time specialist...
Read More