“What’s a Communications Plan?”
A friend of mine asked me not too long ago “What’s a communications plan?” A communications plan serves as a guideline of your marketing and public relations efforts. It can be as simple and as comprehensive as you need it to be – depending on your goals. The New Year marks a great starting point for your communications plan. Map out what kind of content you’d like to create over...
Read MoreFacebook Marketing: What You Can Learn From the Best 100 Global Brands
Question: Do you really want to use Facebook to market yourself or your brand? Answer: Yes, absolutely! BUT you want to do it right in order to engage your fans most effectively. How, you might ask? Well, you can learn from the pros…in this case, the big brands. WONGDOODY’s Facebook Global Best Practices study WONGDOODY, a marketing ideas agency with offices in Seattle and Los...
Read MoreWant Better Communication? What We Can Learn from Olympic Athletes
If you’ve been watching the Winter Olympics in Vancouver like me, you may have been impressed at the level of performance and the triumphs of these top athletes. And no matter what nation, every single Olympic athlete seems to have that same dedication and that mental strength that makes them reach for the gold medal. I believe that we can learn from the Olympians and apply these...
Read MoreA Word on PR Spam
I just learned about the Inconvenient PR Truth campaign, a PR industry initiative launched by Realwire’s CEO Adam Parker. The campaign aims at initiating a debate on PR irrelevance and how it’s polluting our online environment. According to research by news release distribution service Realwire, each year US and UK journalists receive an estimated total of 1.7 billion irrelevant...
Read MoreOnline Content Matters – How You Can Improve Yours
I’m reading a lot about social media strategy these days and how important it is to have one. SEO is another buzz words when it comes to getting your message out on the Web. Big corporations hire specialized agencies like Razorfish to strategically manage their brand online – according to the 2009 Razorfish FEED report the future will be about consumer engagement. As a matter of...
Read More