I’ve been thinking about leadership a lot lately. Leadership doesn’t just apply to human beings; it also applies to brands. A brand can lead by example. A brand can lead in its industry or market niche by standing for a good cause, like TOMS for example. A brand can be a leader because it inspires others to do good or make a difference and question the status quo.
One way to build trust is to let your audience look behind the scenes of your business. To be transparent in the way you do business and what you have to offer.
Your true voice doesn’t just end at the door; welcome your customers and clients inside your business’ home or into your entrepreneurial kitchen.
If you’ve been watching the Winter Olympics in Sochi like me, you may have been impressed at the level of performance and the triumphs of these top athletes. And no matter what nation, every single Olympic athlete seems to have that same dedication and that mental strength that makes them reach for the gold medal. I believe that we can learn from the Olympians and apply these strengths to step into your true voice.
Communications Rebel turns 1 this January. And what a year it’s been! Looking back at the first year of my new brand, I can say that there were some unexpected developments and frankly, some goals I failed to reach. (Or at least I thought so…)
It’s time of year when businesses are putting together their content marketing strategy for the coming year. Ideally, you want to have a plan – or at least a roadmap – in place for all your glorious content that you want to share with your audience in 2014 – juicy blog posts, addictive videos, inspiring social posts, and jaw-dropping photos.
But here’s the thing: Most entrepreneurs and business owners that I work with find it hard to imagine the “needs” of their audience ahead of time. And another question that I often hear from clients is: How could I possibly know where I’ll be next September and what kind of content I have to share?
People in the United States are celebrating Thanksgiving this week. The annual holiday dates back to 1621 when the Pilgrims celebrated a harvest festival. Today, we still give thanks for the blessing of the harvest.
Giving thanks to the food on our table is one thing. But I want to encourage you to extend your gratitude on to other blessings in your life. Ask yourself what else are you harvesting now that is the result of you planting seeds much earlier this year or the year before?
I get it. You get it. Everyone gets it. Headlines are the icing on the content cake. The words in your headline make up the top team in your communication arsenal. If your headline were a woman, she’d look like Salma Hayek all eyes turned to her.
A kick-ass headline is your window of opportunity. You have a few words to make an impression on a prospective reader. Will your headline be powerful enough to turn people’s heads and get their attention?
Does this sound familiar to you? “No matter how accomplished or how many awards you get, you’re always still thinking there’s somebody out there who’s better than you.” Come on, admit it. You’ve heard yourself saying something like this when it comes to comparing what you’re doing to what your competitor is up to.
And now let me tell you this: You’re not alone. Even somebody as accomplished as Sir Paul McCartney is still sweating over what other musicians are putting out. Yes, Paul McCartney, one of history’s most celebrated songwriters and ex-Beatle, said the above sentence.