You know a rebel brand when you see it. Well, in this case I knew I had encountered a #rebelbrand when I tasted it. I’m talking about a sweet and delicious crêpe as you would normally find them in France.
On a road trip to Monterey, California, my husband and I stumbled upon Crêpes of Brittany, a small eatery on Monterey’s Fisherman’s Wharf. You wouldn’t expect an authentic French culinary experience on a pier that is lined with seafood restaurants and tourist gift shops.
“If we don’t let our weirdness rise to the surface, we don’t let our work stand out.” ~Paul Jarvis
I started Communications Rebel because I believe that living out our weirdness, as author and web designer Paul Jarvis puts it, is the answer to a successful business or brand.
What Paul calls “weirdness”, I call “true voice”. You know best what you stand for. You know your convictions. And you also know your values and the principles you live by best.
Everyone who has ever assembled a piece of IKEA furniture has probably made fun of their hard to decipher assembly instructions. I mean, I’ve been there. The Billy bookcase series was pretty much my go-to piece of furniture in college.
IKEA is known for their modern, functional and affordable design with a Swedish touch. The company has always put their customers first and approached design with form and function in mind, responding to people’s needs and dreams.
I’ve been thinking about leadership a lot lately. Leadership doesn’t just apply to human beings; it also applies to brands. A brand can lead by example. A brand can lead in its industry or market niche by standing for a good cause, like TOMS for example. A brand can be a leader because it inspires others to do good or make a difference and question the status quo.
One way to build trust is to let your audience look behind the scenes of your business. To be transparent in the way you do business and what you have to offer.
Your true voice doesn’t just end at the door; welcome your customers and clients inside your business’ home or into your entrepreneurial kitchen.
If you’ve been watching the Winter Olympics in Sochi like me, you may have been impressed at the level of performance and the triumphs of these top athletes. And no matter what nation, every single Olympic athlete seems to have that same dedication and that mental strength that makes them reach for the gold medal. I believe that we can learn from the Olympians and apply these strengths to step into your true voice.
Communications Rebel turns 1 this January. And what a year it’s been! Looking back at the first year of my new brand, I can say that there were some unexpected developments and frankly, some goals I failed to reach. (Or at least I thought so…)
It’s time of year when businesses are putting together their content marketing strategy for the coming year. Ideally, you want to have a plan – or at least a roadmap – in place for all your glorious content that you want to share with your audience in 2014 – juicy blog posts, addictive videos, inspiring social posts, and jaw-dropping photos.
But here’s the thing: Most entrepreneurs and business owners that I work with find it hard to imagine the “needs” of their audience ahead of time. And another question that I often hear from clients is: How could I possibly know where I’ll be next September and what kind of content I have to share?