People in the United States are celebrating Thanksgiving this week. The annual holiday dates back to 1621 when the Pilgrims celebrated a harvest festival. Today, we still give thanks for the blessing of the harvest.
Giving thanks to the food on our table is one thing. But I want to encourage you to extend your gratitude on to other blessings in your life. Ask yourself what else are you harvesting now that is the result of you planting seeds much earlier this year or the year before?
I get it. You get it. Everyone gets it. Headlines are the icing on the content cake. The words in your headline make up the top team in your communication arsenal. If your headline were a woman, she’d look like Salma Hayek all eyes turned to her.
A kick-ass headline is your window of opportunity. You have a few words to make an impression on a prospective reader. Will your headline be powerful enough to turn people’s heads and get their attention?
Does this sound familiar to you? “No matter how accomplished or how many awards you get, you’re always still thinking there’s somebody out there who’s better than you.” Come on, admit it. You’ve heard yourself saying something like this when it comes to comparing what you’re doing to what your competitor is up to.
And now let me tell you this: You’re not alone. Even somebody as accomplished as Sir Paul McCartney is still sweating over what other musicians are putting out. Yes, Paul McCartney, one of history’s most celebrated songwriters and ex-Beatle, said the above sentence.
Have you ever wondered why some businesses just shine on their website and on social media? What makes their communication so engaging and addictive? Like, you can’t get enough of them and want to hang on to their every blog post and email that’s hitting your inbox.
Some business owners and brands just have that extra bit of “oomph” in the way they present themselves. They’re the real deal. They leave any bullshit under the office doormat and only invite “remarkable” into their world.
Ashton Kutcher’s Teen Choice Awards speech is barely two weeks old, and it has received over 1 million views on YouTube and who knows how many shares and tweets on social networks.
Why is it that Kutcher’s speech has been making waves online? Why does his message resonate not only with the young teenage audience but also with everyone else who’s hustling along every day to make a living?
I believe there are three main reasons why Ashton Kutcher’s speech went viral – and if you’re smart…uh I mean, sexy… you can get your cue for your own communications rebellion from the Hollywood actor.
Today I read that Virgin Atlantic will offer live stand-up comedy acts on certain domestic flights. Wait, what? An airline that allows stand-up comedians to perform during a flight?! This can’t be true, right?
Well, it is true. As the Telegraph reports: “The airline wanted to ‘shake up domestic flying in the UK’ with the new entertainment program, said Virgin Atlantic founder Sir Richard Branson.” That’s what I call brand rebellion, wouldn’t you?
Your story matters. Your reasons matter. Your audience wants to know why you’re in business, and they’ll flock to you if you’re telling YOUR story in a compelling way.
So, how do you tell a good story? How do you communicate your vision and the reason why you’re doing what you’re doing so that the people you’re serving WANT to be served by no one else but YOU?
You’re probably familiar with this scenario: You started your own business or personal brand not too long ago. You’ve been working hard to get your biz rolling and had some successes along the way. Now you’re ready to conquer the world and spread the good news…
But you have no idea what that “news” actually is. What story do you pitch to bloggers or reporters? What’s the right topic for a press release? How do you find an angle that conveys more than just “hey, I’m in business”?