Focus. And Get It Done.
In 2010, a Berlin publishing house had asked me to write the contents for a new coffee table book. Sounds exciting, I answered, I’ll do it! My excitement was soon replaced by panic when the publisher informed me that the deadline for the copy was in six weeks. Six weeks! How on earth would I pull off writing an entire book in six weeks? I Decided I Could Do It Turns out I did it. I would...
Read MoreIt’s About People
We should know this. We’re humans. We’re born with an innate ability to be social and to interact on an interpersonal level. But too often we seem to forget this. We seem to forget that the human connection is what makes businesses thrive and what moves careers forward. But if you work in public relations and communications, you mustn’t forget that it’s people that...
Read MoreWhat PR and Communications Practitioners Can Learn from Generation Flux
I recently stumbled upon a Fast Company article about Generation Flux, pioneers of the new and chaotic frontier of business. Author Robert Safian presents members of GenFlux from different industries and their ways of surviving and thriving in times of uncertainty and chaos. It got me thinking: It’s not just the future of business that’s unpredictable. It’s also the future of communications...
Read More“What’s a Communications Plan?”
A friend of mine asked me not too long ago “What’s a communications plan?” A communications plan serves as a guideline of your marketing and public relations efforts. It can be as simple and as comprehensive as you need it to be – depending on your goals. The New Year marks a great starting point for your communications plan. Map out what kind of content you’d like to create over...
Read MoreHow to Wow a German (or Prepare for an Avalanche of Enthusiasm from the World Domination Summit)
Wow! I am completely overwhelmed at all the totally awesome vibes that have been radiating on the Web since the World Domination Summit last weekend. Words transporting the emotions, ideas, inspiration and connection the 500 #wds attendees experienced throughout one of the most intense and mind-blowing conference the world has ever seen. Want proof? Read the utterly inspiring Dave Ursillo’s...
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